How To Take An Outfit Selfie (And Why!)
One of our most-loved features here at Indyx is our selfie calendar. It’s slick, it’s SUPER satisfying…and even more than that, it can help you *really* figure out your personal style.
There’s certainly no wrong way to take an outfit selfie, but we’ve heard from a more than a few of you that it can feel a little…awkward. How should I pose? How do I set up my camera? What should I do with my face!?! It’s hard to make a habit out of something that feels like a chore.
We’re here to help! Here, we’ll share our team’s top tips for how to take an outfit selfie that you won’t hate.
But first…
Why should I take outfit selfies?
Tracking what you wear by logging your outfit boards to the calendar is a great start because it builds the foundation of wear data that will allow you look back objectively on what you are wearing and the true cost-per-wear of those pieces. This helps you draw patterns about what types of items you should and shouldn’t invest in - and, can give you the kick in the butt you need to actually wear your closet more.
But, tracking outfit boards alone can leave something to be desired when it comes to figuring out when you FEEL your best. What are the patterns in the outfits that make me feel ‘at home’ in my style vs. those that make my skin crawl? That’s where outfit selfies come in, because they allow to reflect back on those outfits as you wore them on your actual body.
And, it’s not just us that feel this way! There’s a reason that Mandy Lee’s #75hardstylechallenge caught fire earlier this year on TikTok. Taking daily outfit selfies is an integral part of that challenge and, as Mandy herself put it…
“If you’re doing the challenge correctly, you’re going to figure out what is really important to you when you’re getting dressed. Is it comfort, is it self-expression, is it ease, is it many things?”
So, especially if you’re in the process of actively evolving your style, this tool for self-reflection is enormously valuable. That’s why we built selfies right into the app!
How do I take a good outfit selfie?
Okay, hopefully by now you’re on board with the idea of selfie tracking. Here’s how to take a selfie you don’t hate:
Make it a part of your daily routine. If this is something you’re doing everyday, you’ve got to give it a solid spot in your routine or else you’re likely to forget it. Most people do a mirror check in the morning before walking out the door…why not whip out your phone at just that moment and snap a quick selfie, too?
Shoot in your full-length mirror. This is just easiest! Unless you’re a professional content creator, it doesn’t come naturally to most to set up a tripod every morning. Again: keep it simple, stupid. Our automatic background removal does an excellent job of removing any noise.
Stand back! Stand at least 3 feet away from the mirror and hold the camera between eye and chest level. Adjust the tilt of your phone so it’s as parallel to the mirror as possible to avoid distortion while still capturing your full body (including the feet!).
Quiet your inner critic. The idea here is to capture your outfit. So, if you find yourself being overly self-critical of your face or expression in selfies, try intentionally excluding your face by simply holding your phone in front of it! This isn’t for social media, it’s for you.
Practice a few go-to poses. Ones that make YOU feel good. A few options from our team…
Therese: “I like standing at a slight angle with my back leg slightly bent to create a little lean away from the mirror. This angle also helps to capture more of the outfit’s silhouette. You always want to look and feel relaxed, not stiff. Sometimes I tuck my free hand into a pocket to highlight that detail and to visually demonstrate ease.”
Devon: “I also tend to lean back, but keeping my back leg straight. My front leg can kick out to the side or step out to the front. I’ll also typically push my hips slightly back or to the side. The hand that’s not holding my phone can either go in my pocket, tuck behind my back, lay lightly on my thigh, or join in on the fun holding my phone!”
Finally, rinse and repeat. Consistency is the point! There’s no need to re-create the wheel every time.
p.s., if you’re perfectly happy with how you’re already taking your selfies…keep doing what you’re doing! There’s no need to fix what’s not broken. These are just the tips we’ve seen be helpful for those who are struggling.
Since we launched our digital styling services about a year ago, we’ve had the pleasure of working with nearly 1,000 (!) clients to help curate their closets and develop their style. Read our takeaways.
Devon is a co-founder of Indyx and currently leads Growth for the company from San Francisco. She enjoys admiring other people’s gardens and sleeping in with her French Bulldog, Reggie.
Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!
Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.
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Today, we released the first-ever wardrobe report (that we know of!) based on real, aggregated closet data. It’s backed by tens of thousands of real digital closets and over 10 million (!) digitized items on Indyx.
No recall bias. No guesswork. Just actual tracked behavior: what we’re wearing, what we’re not, and what that says about us.
Ah, the questions we all ask ourselves constantly: am I normal??? And do I belong here?!?
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While just browsing with our imaginary infinite shopping budget *may* do no harm, the trouble starts when “just browsing” turns into clicking checkout without really checking anything out.
This week, let’s close those tabs—at least until you’ve built an intentional wishlist of items that would help unlock more of your wardrobe and even better nail your style.
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Visuals are great, but they can sometimes feel…kinda nebulous! When it comes down to making real day-to-day decisions about what pieces to buy or how to put together outfits, for most of us, a Pinterest board just isn’t all that helpful.
So, what's the solution? Many stylists, from Tibi’s Amy Smilovic to TikTok’s Allison Bornstein recommend distilling down your style to just three words. You can count us here at Indyx another member of that club, because that’s exactly what we’ll be doing together this week.
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Practically, we’re giving you a second week to get your closet indexed. This gives us a moment to breathe and reflect on why we’ve gotten into this situation in the first place: a closet full of clothes but nothing to wear, and more confused than ever about your true personal style.
But before embarking on any journey, it is always helpful to get as clear as you can on exactly what you want to achieve. If you don’t know where you want to end up, you’ll end up walking aimlessly, no matter how much guidance anyone gives you.
It’s an old debate, but one that seems to have really kicked up a notch on TikTok lately: is it trendy or timeless?
When I talk to folks about the idea of a digital wardrobe, I’ll almost always get one of two responses.
The first type of person immediately gets it and is EXCITED. They are more of an analytical, left-brain thinker by nature and they see right away how a digital wardrobe would scratch their insatiable itch for organization and unlock a treasure trove of personalized data to help optimize their closet. They’re in.
The second comes from someone who typically considers themselves more of a creative. They’re curious…but, that emotion lies underneath a thin layer of distaste. Let’s call it an ick.
This September officially marks 5 years since I started using a digital wardrobe.
As I was reflecting on this milestone, I came to a realization. After managing my wardrobe this way for so long, I struggle to remember what it was even like to get dressed without it!
I figured that was worth pausing on. What are the things that I do on Indyx that have changed my (fashion) life for the better?
Today, we are introducing Indyx Insider, a membership that gives you exclusive access to premium app features, our private community, and discounts on Indyx services.
Nothing speaks louder about what a company stands for than how it chooses to make its money.
With Insider, we are choosing to stake our bet as a user-supported platform so that we can always prioritize building the best experience that is hyper-focused on what you already own. This wasn't a simple choice, and I want to share why we decided to pave our own path.
One of our most-loved features here at Indyx is our selfie calendar. It’s slick, it’s SUPER satisfying…and even more than that, it can help you *really* figure out your personal style.
There’s certainly no wrong way to take an outfit selfie, but we’ve heard from a more than a few of you that it can feel a little…awkward. How should I pose? How do I set up my camera? What should I do with my face!?! It’s hard to make a habit out of something that feels like a chore.
We’re here to help! Here, we’ll share our team’s top tips for how to take an outfit selfie that you won’t hate.
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Since we launched our digital styling services about a year ago, we’ve had the pleasure of working with nearly 1,000 (!) clients to help curate their closets and develop their style. Here are our takeaways.
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The fashion industry at large has drilled a lot of untruths into our heads over the years.
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But I believe the most damaging idea that the fashion industry has forced on us is that the only way for an average person to engage in fashion is by shopping. To take what is, at its core, a creative art that we all have in common and twist it into something we only see as accessible through commerce is such a disservice. It’s late-stage capitalism at its finest.
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Since we launched our digital styling services about a year ago, we’ve had the pleasure of working with nearly 1,000 (!) clients to help curate their closets and develop their style. Here are our takeaways.
Since turning 30, I’ve been thinking much more about how I present the many facets of myself to the world. My 20s were spent purchasing clothing I liked. My 30s have been spent answering the question (largely without purchasing) of what I like, on the macro scale. What clothing feels right when I wear it? What are my dressing patterns, both now and over the last few decades?
Answering the larger, existential question of what I like (as opposed to the quick question of what I like, in a department store, on a singular Saturday afternoon) has been one of my life’s chief joys these last few years.
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I’ll nod my head and smile, and say “oh yeah, kind of!”. But internally, I cringe. It’s some of the most common feedback I get when I first tell someone about Indyx. And hey, you could very reasonably argue that if this isn’t the reaction I want then I need to change my pitch. Noted.
But I think this reaction also says a lot about where our collective heads are at right now when it comes to how we approach fashion and style - and, where we’re making a big mistake
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But, does choosing to maintain a closet with high-quality clothes mean never buying from stores like Forever 21 and H&M ever again? Our short answer is…no! Our perspective on the issue is more nuanced that just making blanket statements for brands (spoiler alert: it gets slightly controversial *wink wink*).
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With greenwashing rampant in the fashion industry today, it can be hard to suss out what sustainability claims are genuine versus which are just clever marketing. Read on for our greenwashing red flags to help you evaluate brands for yourself and avoid the industry’s worst offenders.
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Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!
Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.
Where styling your friends fits into our big picture
Today, we released the first-ever wardrobe report (that we know of!) based on real, aggregated closet data. It’s backed by tens of thousands of real digital closets and over 10 million (!) digitized items on Indyx.
No recall bias. No guesswork. Just actual tracked behavior: what we’re wearing, what we’re not, and what that says about us.
Co-Founder of Indyx

