Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
AI is Supercharging a Broken Fashion Ecosystem
Fashion, the most visible expression of our identity, is also one of the most potent polluters of our planet today. With the rise of artificial intelligence, this already fragile ecosystem is set to undergo a major seismic shift—one that could either revolutionize a more sustainable way to get dressed or supercharge more unnecessary consumption.
You Don’t Actually Want an AI Stylist (Yet)
What only recently felt like a far-away fantasy suddenly felt very real. We all started asking: if ChatGPT is *this* good, why don’t I have an AI-assistant for every area of my life?
It’s clear that AI technology will massively impact our culture and - at some point - force disruption in every industry. But the truth is that AI styling just isn’t there yet. Let me explain why - and, what would allow us to get there in the future.
At Last, Cher’s Clueless Closet Is Finally A Reality
Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.
Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.
The Challenge of Putting a Personal Stylist in Your Pocket
We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.
And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.
Meet Our Head of Growth, Devon Rule
Devon Rule, Indyx’s Head of Growth has followed everything but the rule when it comes to her path to fashion. But it is her very multifaceted experiences in different niche cultures that makes her the ideal candidate to understand how to nurture our own Indyx community. One thing she can say with certainty about her role is that she is never bored in her mission to make Indyx into a community of helpful, trusted advisors who add value to their users' lives.
Why We’re Launching Resale in a Crowded Field
In our Indyx world, resale is the default option for almost everything we own. After all, what's old to me is new to you, and fashion goes round and round. The boundary between what you're selling and what you're keeping is blurred. Your ownership of an item is more temporary, and if the right price comes along, why shouldn't anything be available for sale?
Meet our Founder and CEO, Yidi Campbell
Yidi’s founder story is a combination of a personal pain point and the ability to see the universality of her experience - as well as seeing the opportunity to rewire the broader fashion industry. As she describes it, “Indyx is a platform that helps women who want to be more conscious about what they own in their wardrobe and equips them to make the best choice on what to keep, how to style, and what to sell.”