Ellie Richards

@ellie.richards

Confident • Fearless • Striking

Ellie is a stylist from New Zealand that believes that fashion is psychology and true confidence comes from showcasing one's genuine self.

What you wear is ultimately a powerful tool for self-expression, forming connections, and showing up as the best version of yourself. And so, Ellie's bespoke approach seeks to reflect your unique personality, unraveling the psychology behind different colors, styles, and fits to make each outfit a visual representation of you.

As a sustainable fashion advocate, Ellie also prioritizes secondhand and vintage pieces. She encourages a mindful approach to curation, emphasizing the transformative power of key "dopamine" pieces.

Note: Ellie’s approach is best realized when she has a deep understanding of your unique personality, so she highly recommends booking The Call + The Lookbook together so you both can gain that understanding before she styles outfits.

Ellie Richards (@ellie.richards)

How It Works

 
Use the Indyx Digital Wardrobe to Catalog, Style, and Resell from Your Wardrobe

I.

Digitize your closet on Indyx for free or take advantage of Indyx’s cataloging service

 
Catalog your wardrobe on your own, or catalog with a professional Indyx Archivist

II.

Book a Lookbook with Ellie and get her expert help styling out of your existing closet

 

III.

Continue your style journey supported by all the benefits of a digital wardrobe

 
 

Reclaim the joy of getting dressed and make fashion fun again

Get all the benefits of a digital wardrobe for free, along with support from stylists like Ellie when you need it

Get the most from your digital wardrobe

Beyond getting styled by Ellie (which, is big!), there are tons of benefits to having a digital wardrobe

 

Gain visibility

When you can see what you own, you remember what you own. Get inspired to shop your own closet instead of making impulse purchases you’ll later regret

Plan outfits

Style and save unlimited outfits with customizable drag-and-drop outfit boards. Use tags to organize your outfits for every occasion

Track cost-per-wear

Track what you’re wearing and we’ll calculate your cost-per-wear so you can understand your wardrobe ROI and start shopping smarter

Organize collections

Create custom collections of items and outfits. Perfect for noting items to repair or sell, curating seasonal capsules, or planning packing lists

 

Fall back in love with what you already own

The fashion industry has trained us to think that the only way to feel stylish is to buy something new. That the next thing we buy will fix all of our problems. We’ve tried it, and it isn’t working.

That’s why we believe in styling over shopping and why all our styling services (including Ellie’s!) are firmly grounded in what you already own. It’s by far the best place to start.

Will we suggest new pieces? Sure, if you want us to! But we’ll always style new pieces in with your existing closet so you can better judge if they’re right for you and so you know exactly how to wear them without needing to buy a head-to-toe new outfit.