Anna Newton
Classic • Polished • Undone
Anna is an award-winning content creator, having fronted the ‘The Anna Edit’ for over a decade and currently writes the Substack bestseller, ‘The Wardrobe Edit’.
Having loved an LBD from a young age, she’s created a space online for minimal style lovers. Is your wardrobe back-to-back neutrals? Brimming with basics? Jeans and a t-shirt your everyday go-to? Well, you’re in the right place. A Lookbook with Anna will help you elevate your everyday, using what you already have and finding new ways to wear your old favourites.
Anna Newton (@theannaedit)
How It Works
I.
Digitize your closet on Indyx for free or take advantage of Indyx’s cataloging service
II.
Book a Lookbook with Anna and get her expert help styling out of your existing closet
III.
Continue your style journey supported by all the benefits of a digital wardrobe
Reclaim the joy of getting dressed and make fashion fun again
Get all the benefits of a digital wardrobe for free, along with support from stylists like Anna when you need it
Get the most from your digital wardrobe
Beyond getting styled by Anna (which, is big!), there are tons of benefits to having a digital wardrobe
Gain visibility
When you can see what you own, you remember what you own. Get inspired to shop your own closet instead of making impulse purchases you’ll later regret
Plan outfits
Style and save unlimited outfits with customizable drag-and-drop outfit boards. Use tags to organize your outfits for every occasion
Track cost-per-wear
Track what you’re wearing and we’ll calculate your cost-per-wear so you can understand your wardrobe ROI and start shopping smarter
Organize collections
Create custom collections of items and outfits. Perfect for noting items to repair or sell, curating seasonal capsules, or planning packing lists
Fall back in love with what you already own
The fashion industry has trained us to think that the only way to feel stylish is to buy something new. That the next thing we buy will fix all of our problems. We’ve tried it, and it isn’t working.
That’s why we believe in styling over shopping and why all our styling services (including Anna’s Lookbook!) are firmly grounded in what you already own. It’s by far the best place to start.
Will we suggest new pieces? Sure, if you want us to! But we’ll always style new pieces in with your existing closet so you can better judge if they’re right for you and so you know exactly how to wear them without needing to buy a head-to-toe new outfit.