Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
9 Revealing Questions to Help You Spot High-Quality Clothing
When shopping for quality, our knee jerk reaction is to associate it with certain brands and not with others: “X brand is high-quality, so you can confidently buy anything from it; Y brand is low-quality, so avoid it at all costs.”
But, does choosing to maintain a closet with high-quality clothes mean never buying from stores like Forever 21 and H&M ever again? Our short answer is…no! Our perspective on the issue is more nuanced that just making blanket statements for brands (spoiler alert: it gets slightly controversial *wink wink*).
From Meetings to Monaco: Summer Outfit Ideas for Every Occasion
Your friends are planning their summer trip to Hawaii, Cape Cod or Italy. Your colleagues are telling you about the barbecue they’ll be having at their house in June. Your mom is calling you about the weekend of the 4th - and you better make it!
And while that all sounds fun, to varying degrees, the real question is - what are we wearing?
Style Icons Are (Basically) Just Committed Outfit Repeaters
Style is a characteristic often viewed as something you either have or don't. And it seems that to have *iconic* style, you need endless creativity, time, and of course, money.
At Indyx, we don't buy that idea. Anyone can have an iconic style, and we'll show you how. Hint: as in many things, consistency is key.
8 Practical Tips To Elevate Any Outfit
While anyone with a basic sense of style can put together a good outfit, a great outfit requires a bit more intentionality. The good news? We’re willing to bet that with just a few simple tips, pulling together those great outfits on your own is easier than you think.
So You Want to Learn How to Sell Clothes Online? Read This First
You have already raked through your closet removing everything that no longer fits your style or has a high cost-per-wear.
And for the items that are brand new, in excellent condition, or even just functional, you might want a return on the investment as opposed to dropping them off at the local Goodwill. What are your options? The best one, in our opinion, is learning how to sell clothes online.
Greenwashing or Genuine? How You Can Suss Out Dubious Brand Claims
What happens when looking sustainable is way easier than actually being sustainable? Greenwashing.
With greenwashing rampant in the fashion industry today, it can be hard to suss out what sustainability claims are genuine versus which are just clever marketing. Read on for our greenwashing red flags to help you evaluate brands for yourself and avoid the industry’s worst offenders.
I Traveled to NYC with a Backpack: An Essentialist Packing Guide
I found out that my mom, an avid runner, would be racing a half marathon in New York and wanted to turn it into a six-day family trip. I started dreaming about it right away. Oh, the food, the views, the outfits!
But, there was a catch. To make the trip happen, we’d be rocking it low-budget style, meaning each family member would get to take nothing but one backpack. One. Backpack.
What We All Have Wrong About Sustainable Fashion
Our take: you don’t need to buy a single piece of clothing from one of those “sustainable” brands in order to participate in sustainable fashion. True sustainable fashion is free, and something that everyone can participate in just by shifting your mindset towards your wardrobe.
Let’s unlearn and relearn what sustainable fashion truly is (and, isn’t) - and how exactly you can be a part of it.
Scroll Less, Create More: How to Find Cute Spring Outfit Ideas
With spring just around the corner, you might find yourself ready to start ditching your heavy outerwear and exchanging neutral boots for colorful sandals. And, we are here to help you bring those spring outfit ideas to life!
But how, exactly? We love the idea of outfit formulas as a way to break it down and fill in the blanks with your own closet.
De-Influencing: Navigating the Latest Influencer Trap
“Today, I’m going to de-influence you by spilling the tea on exactly which products not to waste your money on”.
While that sounds all good and merry - finally, a trend based around not buying things!- the key word is trend. As the old adage goes, we are all selling something.
In an ironic twist, the action being sold as a fight against corporate greed actually feeds right back into it. It’s not useful as an anti-consumerist campaign, and it’s not useful in building your wardrobe or being savvy in spending your money.
At Last, Cher’s Clueless Closet Is Finally A Reality
Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.
Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.
What is Cost-Per-Wear and Why Should I Care?
Regardless of how much you spend on clothes, the majority of the items in your closet are likely going unworn. In fact, on average we are only wearing about 20% our closet! That sounds to us like a whole lot of money spent on clothes going to waste - and maybe it’s time to look at the true cost beyond just the price tag.
Whether the problem is that we buy things we don’t need or keep things we don’t like, we believe that the key to getting more value out of your wardrobe might be quite simple: cost-per-wear.
The Challenge of Putting a Personal Stylist in Your Pocket
We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.
And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.
Why You Should Hire a Personal Stylist
We all manage to get dressed everyday, but few of us have ever worked with a personal stylist. It is a little odd to think that many of us hire personal trainers for physical fitness or therapists for mental wellbeing, but when it comes to facing the behemoth that is style, we all seem to choose to fend for ourselves.
The truth is that we could all use some help from a personal stylist. Contrary to popular belief, no one is born with style - it is a skill that is built over time, and a personal stylist could be your secret weapon.
The Best Apps to Organize Your Closet
Without the help of the a closet app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless closet - or perhaps we should say, not-so-Clueless closet!
Let’s break down how closet apps work, how they make your life easier, and compare options so that you can find the best closet app for you.
A Digital Wardrobe Is The Only Closet Organization Hack You Need
Housekeeping magazines and TikTok influencers would have you believe a new shelf, better drawers or an improved door hanging organizer are all you need to transform your bedroom into Princess Mia Thermopolis’s royal closet. But this isn’t a round up of all the Ikea or Walmart closet organizers that you need to add to your shopping cart.
This may seem a little radical, but the solution for too much stuff is NOT more stuff.
Style Workshop Week 8: Source Your Wishlist
We’re on the last stretch to the finish line, the last frontier, the final week of our Style Workshop! Well, not exactly. Over time, you will want and even need to revisit some lessons as your style evolves. However, you will come back to it with a strong sense of your personal style and a solid foundation for your wardrobe.
In this last week of the course, we will unleash the personal shopper, Rachel Green, within all of us and learn to source each item on your wishlist. This won’t be a week-long buying spree, rather a week to set you up to build your wardrobe in the coming months and even years so you don’t end up back where you started.
When Fashion Becomes Protest, Women Do It Best
Fashion as a tool of protest becomes particularly juicy when wielded by women. Because societal standards of “appropriate” behavior and dress are set by men, fashion becomes a rich target for politically engaged women to highlight their oppression.
In honor of Women’s History Month, we’re celebrating seven examples of how courageous women have used fashion as a tool in protest.
Why We’re Over One-Size-Fits-All Capsule Wardrobes
While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.
Style Workshop Week 7: Build Your Wishlist
While just browsing with our imaginary infinite shopping budget *may* do no harm, the problem is when we click checkout without really checking anything out.
This week, let’s close all those tabs - at least until you have an intentional wishlist with the items you need to fully unlock your wardrobe and nail your defined style.