Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

The Challenge of Putting a Personal Stylist in Your Pocket
Industry, Style, About Us Devon Rule Industry, Style, About Us Devon Rule

The Challenge of Putting a Personal Stylist in Your Pocket

We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.

And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.

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Why You Should Hire a Personal Stylist
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

Why You Should Hire a Personal Stylist

We all manage to get dressed everyday, but few of us have ever worked with a personal stylist. It is a little odd to think that many of us hire personal trainers for physical fitness or therapists for mental wellbeing, but when it comes to facing the behemoth that is style, we all seem to choose to fend for ourselves.

The truth is that we could all use some help from a personal stylist. Contrary to popular belief, no one is born with style - it is a skill that is built over time, and a personal stylist could be your secret weapon.

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Style Workshop Week 8: Source Your Wishlist
Style The Indyx Team Style The Indyx Team

Style Workshop Week 8: Source Your Wishlist

We’re on the last stretch to the finish line, the last frontier, the final week of our Style Workshop! Well, not exactly. Over time, you will want and even need to revisit some lessons as your style evolves. However, you will come back to it with a strong sense of your personal style and a solid foundation for your wardrobe.

In this last week of the course, we will unleash the personal shopper, Rachel Green, within all of us and learn to source each item on your wishlist. This won’t be a week-long buying spree, rather a week to set you up to build your wardrobe in the coming months and even years so you don’t end up back where you started.

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When Fashion Becomes Protest, Women Do It Best
Style Devon Rule Style Devon Rule

When Fashion Becomes Protest, Women Do It Best

Fashion as a tool of protest becomes particularly juicy when wielded by women. Because societal standards of “appropriate” behavior and dress are set by men, fashion becomes a rich target for politically engaged women to highlight their oppression. 

In honor of Women’s History Month, we’re celebrating seven examples of how courageous women have used fashion as a tool in protest.  

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Why We’re Over One-Size-Fits-All Capsule Wardrobes
Style, Industry, How To Devon Rule Style, Industry, How To Devon Rule

Why We’re Over One-Size-Fits-All Capsule Wardrobes

While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.

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Style Workshop Week 7: Build Your Wishlist
Style The Indyx Team Style The Indyx Team

Style Workshop Week 7: Build Your Wishlist

While just browsing with our imaginary infinite shopping budget *may* do no harm, the problem is when we click checkout without really checking anything out.

This week, let’s close all those tabs - at least until you have an intentional wishlist with the items you need to fully unlock your wardrobe and nail your defined style.

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Style Workshop Week 6: Assess Your Assets
Style The Indyx Team Style The Indyx Team

Style Workshop Week 6: Assess Your Assets

We often view more expensive purchases like a Chanel flap bag as “investments”. But what if your Madewell jeans and Zara sweater are also investments? After all, you spent your hard-earned money to buy them and you expect a return in use or enjoyment, right?

If we want to move away from disposable fashion - both individually and as a society - we absolutely need to start thinking about *all* of our clothes as an investment.

This week is about assessing your wardrobe assets. This perspective shift to view your wardrobe as a “portfolio” helps us to make more rational decisions to maximize your wardrobe’s value.

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Style Workshop Week 5: Get Organized on Indyx
Style The Indyx Team Style The Indyx Team

Style Workshop Week 5: Get Organized on Indyx

It’s time to take a fresh look at your existing wardrobe through a new lens. And, in order to do that, we have to first take inventory.

You *could* do this the old-fashioned way, sorting through your physical wardrobe piece-by-piece, making a mess of your bedroom and leaving you with disorganized piles of clothes. But we think that a digital wardrobe makes this process much easier - and will continue to pay dividends over time.

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Style Workshop Week 4: Your Three Words
Style The Indyx Team Style The Indyx Team

Style Workshop Week 4: Your Three Words

The three word method distills your style down to just three carefully selected adjectives. We are particularly attracted to how the method is extremely flexible yet specific and establishes a solid “north star” to help you stay true to your style, rather than fall prey to every new trend.

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Style Workshop Week 3: Edit Down
Style The Indyx Team Style The Indyx Team

Style Workshop Week 3: Edit Down

This week we edit, “finishing” our work for now on your visual inspiration board, but you should expect to continue the process of adding and editing over time - maybe forever! Style is an evolution, and an inspiration board captures that evolving style so it continues to inspire you. Think of it as buffing your car rather than changing all its parts, after all, we are here to build your authentic style that is - for the most part - timeless.

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Style Workshop Week 2: Collect Inspiration
Style The Indyx Team Style The Indyx Team

Style Workshop Week 2: Collect Inspiration

Before we shop and even before we clean out our closets, we need to establish a ‘north star’ to guide what to clean out and what to shop for. That is why we first need to define your style, free from any preconceptions of what we already have or lack in our wardrobes.

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Style Workshop Week 1: Setting Intentions
Style The Indyx Team Style The Indyx Team

Style Workshop Week 1: Setting Intentions

Before embarking on any journey, we think it is always helpful to get as clear as you can on exactly what you want to achieve, which will give you important ownership of this journey. If you don’t know where you want to end up, you’ll end up walking aimlessly, no matter how much guidance anyone gives you. 

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The Best Personal Stylist Apps
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

The Best Personal Stylist Apps

Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.

Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

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I Tried Indyx Personal Styling (And Here’s What Happened)
Style Rebecca Mazzu Style Rebecca Mazzu

I Tried Indyx Personal Styling (And Here’s What Happened)

In the moments before I joined the Google Meet with my stylist, Brianna, I’d changed my outfit five times. Some might argue that stressing about what to wear to a meeting with a stylist defeats the purpose of meeting with a stylist. But the way I see it, it only proved exactly why I needed one in the first place. Nerves are a double edged sword; while on one side I was anxious, on the other I was eager to try out Indyx’s Style Reboot service.

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Your Guide to Whimsical Style
Style Rebecca Mazzu Style Rebecca Mazzu

Your Guide to Whimsical Style

Fashion has a flare for drama, but sometimes it also has a flare for comedy. Enter: Whimsical Style. It’s no coincidence that this style is also referred to as dopamine dressing, not only because it brings the wearer happiness but also anyone who has the joy of seeing them.

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Staying on Trend the Sustainable Fashion Way
Sustainability, Style Rebecca Mazzu Sustainability, Style Rebecca Mazzu

Staying on Trend the Sustainable Fashion Way

If it isn’t the latest trend, it’s the newest aesthetic, fad, or - as of late - “-core”. Living more sustainably and staying on trend can feel like they are forever at odds with each other. But, at Indyx we also believe that fashion *should* be fun - and that there is a way to conscientiously experiment with trends in a way that is mindful of the planet and your wallet, using them as a tool to creatively explore and define your own personal style rather than to simply “keep up”.

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Your Guide to Classic Style
Style Rebecca Mazzu Style Rebecca Mazzu

Your Guide to Classic Style

Rest assured: this is not your mom or grandma’s style, although if you fall into the Classic archetype, taking a little “shopping trip” in their closets for some vintage gems may prove particularly fruitful for you. While Classic style is rooted in heritage dressing and its timeless appeal, it is also equal parts charming and youthful.

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Why Resale Is the Secret to Achieving Your Dream Wardrobe
Style, Sustainability Devon Rule Style, Sustainability Devon Rule

Why Resale Is the Secret to Achieving Your Dream Wardrobe

The industry has been so focused on touting the sustainability benefits of resale, that we’ve collectively missed the most compelling story of all: how it can be an incredible tool in building your dream wardrobe. The wardrobe of highly curated, sumptuous pieces from high-end brands that mix-and-match effortlessly. The wardrobe that you open, and every single item sparks joy. The wardrobe that makes getting dressed in the morning…fun!

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Your Guide to Relaxed Style
Style Rebecca Mazzu Style Rebecca Mazzu

Your Guide to Relaxed Style

Relaxed Style is commonly misunderstood as having a very laid back approach to fashion - almost an “anti-fashion” archetype - but in reality it is a curated image of effortlessness. The key word is curated - what appears to be thrown together, is actually thoughtfully styled. A tee shirt and jeans outfit is casual, but when we add a polished belt, an oversized watch and some clean white sneakers, the look has been upgraded to Relaxed.

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Your Guide to Urban Chic Style
Style Rebecca Mazzu Style Rebecca Mazzu

Your Guide to Urban Chic Style

The term Urban Chic brings to mind images of women on the move, busy but never in a rush, eye-catching but never flashy. The Urban Chic style is refined, cosmopolitan, and most distinctively, modern and yet timeless.

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