Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

Why We’re Over One-Size-Fits-All Capsule Wardrobes
While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.

The Best Personal Stylist Apps
Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.
Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

The Hidden Harm of After-Christmas Sales
Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?
The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.

An Industry Insider’s Look at Black Friday
Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.
This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.