Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

Why We’re Over One-Size-Fits-All Capsule Wardrobes
Style, Industry, How To Devon Rule Style, Industry, How To Devon Rule

Why We’re Over One-Size-Fits-All Capsule Wardrobes

While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.

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The Best Personal Stylist Apps
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

The Best Personal Stylist Apps

Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.

Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

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The Hidden Harm of After-Christmas Sales
Industry, Sustainability Devon Rule Industry, Sustainability Devon Rule

The Hidden Harm of After-Christmas Sales

Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?

The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.

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An Industry Insider’s Look at Black Friday
Industry Devon Rule Industry Devon Rule

An Industry Insider’s Look at Black Friday

Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.

This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.

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