Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

At Last, Cher’s Clueless Closet Is Finally A Reality
Industry, About Us Griffin Gonzales Industry, About Us Griffin Gonzales

At Last, Cher’s Clueless Closet Is Finally A Reality

Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.

Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.

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Why Resale Is the Secret to Achieving Your Dream Wardrobe
Style, Sustainability Devon Rule Style, Sustainability Devon Rule

Why Resale Is the Secret to Achieving Your Dream Wardrobe

The industry has been so focused on touting the sustainability benefits of resale, that we’ve collectively missed the most compelling story of all: how it can be an incredible tool in building your dream wardrobe. The wardrobe of highly curated, sumptuous pieces from high-end brands that mix-and-match effortlessly. The wardrobe that you open, and every single item sparks joy. The wardrobe that makes getting dressed in the morning…fun!

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Why We’re Launching Resale in a Crowded Field
About Us, Industry Yidi Campbell About Us, Industry Yidi Campbell

Why We’re Launching Resale in a Crowded Field

In our Indyx world, resale is the default option for almost everything we own. After all, what's old to me is new to you, and fashion goes round and round. The boundary between what you're selling and what you're keeping is blurred. Your ownership of an item is more temporary, and if the right price comes along, why shouldn't anything be available for sale?

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